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How many users visited your website last month? Where did they come from? How long did they stay on your site? Which pages did they view? What keywords did they use?
![]() Knowing the answers to these questions is essential to effectively managing your internet marketing strategy and maximizing your return on investment. Without this data a web site owner has no way of determining which source of traffic is producing the best results; and therefore which marketing program is producing the highest return on investment.
Selection of the right solution to meet your needs depends upon the answers to several questions including: Are your referring sources dynamic or static? Do you intend to perform detailed analysis on this data or will a graphical representation of basic user patterns meet your needs? Do you need detail down to the user level or is aggregate data acceptable? Do you need site performance data as well as user data? Let Search Revenues demonstrate how analytics can actually boost website performance. |
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