Search Revenues - Search Engine Marketing

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Issue
Our client was utilizing various legal locator websites and a few other places to try to get their search engine marketing campaign going, nothing was working. In addition, the locators typically were kind enough to build a website for the legal firm in question but were expensive on a monthly basis and did not include any search engine friendly pages to go along with the construction. It was determined by the client that the monthly cost of hosting the website on the locator's servers was just not an effective use of funds when optimzation was badly needed.

Challenge
There may be additional limits to content allowed on a legal firm's website. Search Revenues, knowing already for the cities in question competition would be tough, was tasked to take on this project and optimize the website by finding qualified visitor traffic and get the website listed organically into the search engines.

Solution
Competition in the legal arena is nothing new, however, there are many strategies that can be used in order to secure higher traffic from the search engines. Search Revenues through extensive testing is experienced with all aspects of law office and law firm search engine optimization and marketing to include familiary with Martindale/Hubbell, Findlaw and Jetia. The client's hosting was moved, webpages were optimized and the bulk of the hosting cost was better utilized towards a search engine marketing campaign. Qualified internet user traffic increased by 75% and new clients started coming into the picture. A pay-per-click campaign was added soon after.

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