Search Revenues - Pay Per Click
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You may be asking yourself "what is pay per click all about and how does it relate to the search engines? Search Revenues can place your company's website as part of an inclusion campaign through to all of the major search engines as part of your marketing campaign. This will ensure that your website is listed within the paid results based upon your contracted keywords and key phrases.
Pay per click marketing and advertising is a great way to precisely target pre-qualified internet users and drive them to your website. In addition to this process we can provide natural search engne promotion. Pay per click advertising allows for your website to be seen by internet users in the search engines in as little as 2 to 3 days.
After your site evaluation and once your pay per click marketing campaign has begun, qualified traffic will begin to be driven to your website. Search Revenues strongly advises that you keep your campaign in effect for 3 months at the very least as sometimes certain users take as much as 8 to 10 times to visit as website before taking any action such as purchasing a product or service offered on your website.
Search Revenues utilizes Google AdWords as well as other search engines to fulfill the requirements of your SEM campaign. We have listed the following search engines that utilize the pay per click model.
- Google:
Has had a long ability to track whatever a user views across the web. For every link that your pay per click campaign utilizes on this search engine, there are ways to perform analytics on them. This is where Search Revenues comes into the picture. We understand how to read the data and adjust your marketing campaign in an effort to optimize it so your campaign dollars are not wasted.
- Yahoo Advertising (Formerly Overture):
Yahoo purchased Overture but some traffic from it is still useful if you know how to access it. Search Revenues is very familiar with the techniques used to mine the user traffic from this search engine. If you are listed here in the top three you are also listed within AltaVista and MSN. In the top 5 then you will see your site displayed on Yahoo.
- Lycos:
Lycos has indexes visible text and image alt text and has no support for frames, image maps or meta tags. Still an important search engine as Search Revenues has the techniques and knowledge to make listings work for your website. Email us now and we can explain more.
- Looksmart:
Offers sponsored listings and is a powerful search engine make it worth noting. Search Revenues understands Looksmart and the search engine is enhanced since it supports landing page optimization. Landing page optimization is a "post-click" marketing practice, and tied to the success of your campaign. For instance, in Looksmart, The layout and content of a landing page will directly affect the conversion metrics of an SEM campaign.
Contact us today and we can tell you more about the search engines and how you can get qualified traffic from them for your website.
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